What Is Greatness? by Bob Whitman
Saturday, August 15th, 2009What Is Greatness?
While absolute financial or operating performance is often the only “measure of greatness”
people look at, our research shows that great organizations always produce four key
outcomes These four outcomes produced by great performers are:
Sustained superior performance. They succeed financially, or operationally, in both the
short and long term—and not just on an absolute basis, but relative to their market
potential or the hand they’re dealt. Intensely loyal customers. They earn not only the “satisfaction” of their customers, but their true loyalty.
Highly engaged and loyal employees. The people who work at great organizations are
more than satisfied—they are energized and passionate about what they do.
Distinctive contribution. They do more than “business as usual”—they fulfill a
unique mission that sets them apart from the crowd. These four outcomes are measurable,
unmistakable, and attainable by any organization.
by Bob Whitman,
Chairman and Chief Executive Officer, FranklinCovey